Mr. Hardwood: from a Facebook page to his own website.
Patrice Lamoureux has been working on hardwood floors for nearly 20 years, in the Outaouais and Ottawa. We wrote and built his website from his photos and his answers. It's a pilot project offered in exchange for this case study.
A respected craftsman with no website.
Patrice has been laying floors since he was 17. In 2020, he took over Mr. Hardwood, the business of his mentor Denis Brazeau. He works in homes and businesses alike, and he did the floors of the National Gallery of Canada, in Ottawa.
He was swamped with work, but he had no website and no domain name, only a Facebook page. Online, his pro-level work didn't look pro.
What we had to show
- Nearly 20 years in the trade, starting at 17
- The floors of the National Gallery of Canada, in Ottawa
- Sanding and finishing, his specialty, plus staining, installation, stairs and repair
- Residential and commercial, fully insured
- Gatineau, Aylmer, Hull, Cantley, Buckingham and Ottawa
He didn't have to write a line.
We started from his answers and his photos. Here are the four steps of the project.
A questionnaire
Patrice answered a questionnaire about his trade, his services and his service area.
His photos
He sent his job-site photos, then took more, including his stairs.
His corrections
He read the site and clarified how long a sanding job takes: 1 to 2 days, depending on the finish. We corrected the text.
Live, in his name
The site is live at mrhardwood.ca, a domain registered in his name.
What we asked of him: his answers, his photos and one read-through.
11 pages that show his work.
The home page is in French and English. The other 9 pages are in French, one per service or city, each written for a specific search, like “sablage de plancher à Aylmer” (floor sanding in Aylmer).
- His services, his work, his Google reviews and an FAQ on the home page
- A before/after gallery of his real jobs
- “Fully insured”, spelled out
- A quote form and his phone number
- A “coming soon” section for his line of floor-care products
The 9 pages by service or city (in French):
Before
After
What you can check today.
We don't show any call or contract numbers for this project: we didn't measure them, and we don't make them up. Here's what you can check for yourself.
- LiveThe site is up at mrhardwood.ca, in French and English (checked October 9, 2026).
- 11 pagesThe home page in French and English, and 9 pages by service or city.
- In his nameThe mrhardwood.ca domain is registered in the client's name. The site belongs to him.
« Avoir un site web, c'est ce qui manquait pour avoir l'air de vrais pros. C'est vraiment génial. »
“Having a website is what was missing to look like real pros. It's really great.”
Your site, at the posted price.
Mr. Hardwood received his site as a pilot project. For your business, every package has a fixed price, written in your quote, with copywriting in French and English included.
Package prices
Présence, Vitrine or Signature: what each package includes, the two-step payment and our commitments.
Websites for flooring companies
What a flooring company's website should show your clients, with Mr. Hardwood as the example.
Your questions about this project.
Did Mr. Hardwood pay for his website?
Did Patrice have to write the text?
Who owns the site and the domain?
How much does a website cost for my business?
Tell us about your business.
Share what you do and where you work. We'll reply with your written quote, at the posted price.
Get my quote